OG Image Best Practices Checklist: Complete Design to Launch Guide

Use this comprehensive checklist to ensure your OG images meet all requirements from design through launch.

Before Design

• Define content purpose and target platform
• Choose appropriate design pattern
• Gather brand assets (logo, colors, fonts)
• Identify key message (headline)

Design & Creation

Dimensions & Format

• Use correct dimensions (1200×630px)
• Choose appropriate format (JPG for photos, PNG for graphics)
• Target file size 100-200KB (max 500KB)

Typography

• Title: 60-100px, bold, max 80 characters
• Subtitle: 40-50px, regular, max 150 characters (if used)
• Use sans-serif fonts for readability

Layout

• Maintain 8-12% padding on all sides
• Use dark background (#1a1a1a to #333333)
• Follow chosen design pattern consistently

Visual Elements

• Verify contrast ratio (4.5:1 minimum, 7:1 preferred)
• Include logo (visible size, proper positioning)
• Limit to 2-3 colors maximum

Here’s an example that follows all design best practices - proper dimensions, dark background, high contrast, and appropriate font sizing:

Bottom Title

Authentication platform branding

Platform Twitter/X

Layout Bottom Title

Background #0a0e1a

Text title, brand

Images logo

Try this example →

Testing

Contrast & Readability

• Check contrast with WebAIM Contrast Checker
• Verify text readability at 50% scale

Platform Validation

• Test with Facebook Sharing Debugger
• Test with Twitter Card Validator
• Test with LinkedIn Post Inspector

Device Testing

• Test on mobile and desktop browsers
• Verify load time (<2 seconds)
• Check for pixelation or artifacts

Implementation

HTML Meta Tags

• Use absolute URL for og:image (https://…)
• Set og:image:width (1200)
• Set og:image:height (630)
• Set og:image:type (image/jpeg or image/png)
• Set og:image:alt with description

Infrastructure

• Verify image URL is stable and accessible
• Use reliable CDN for image hosting
• Ensure og:title and og:description complement the image

Post-Launch

• Monitor click-through rates from social shares
• Keep images fresh and updated
• Maintain brand consistency across all OG images
• Test new designs periodically
• Update underperforming images

Quick Reference

Recommended Values

Common Pitfalls to Avoid

1. Using relative URLs instead of absolute
2. Text too small for mobile viewing
3. File size over 500KB
4. Insufficient contrast
5. Missing width/height meta tags
6. Inconsistent branding

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